Nationstar offers residential mortgage investors a better alternative to servicing credit-sensitive assets in today's highly volatile economic and regulatory climate. Using a proven high-touch servicing approach, Nationstar has helped our servicing clients significantly reduce credit losses and improve asset performance.
Our Nationstar and Champion brands together comprise the 4th largest residential mortgage servicing platform providing services to over 2.9 million customers with an outstanding principal balance in excess of $473 billion. Whether servicing mortgages we originate or on behalf of others, our approach is a customer centric model that emphasizes borrower interaction to minimize complaints, improve loan performance and cure loan delinquencies. Our commitment is to preserve neighborhoods and communities through continued homeownership.
We emphasize superior performance, credit loss ownership, employee development and customer relations. We establish financial and operational goals across all levels of the organization and compensation is based upon achieving the desired results. After determining servicing protocol requirements for each investor, we organize dedicated teams whose focus and accountability drives improved performance across all key functional areas. Maintaining proper staffing levels is critical to insuring a "high-touch" standard is maintained throughout our servicing process.
We view our servicing portfolio as a relatively stable annuity that generates reliable and predictable cash flows. We replenish the portfolio through loan origination and flow servicing.
Acquisitions of servicing assets further grow the portfolio. We generally acquire servicing assets on a stand-alone basis or via an innovative model in which financial partners co-invest. We also grow our servicing portfolio by subservicing for other financial institutions.